It is an advantage to work from a broad perspective.
I have a bachelor’s degree in economics and have worked as an economist for 15 years.
Then I felt it was time to change career and started to study sports psychology at Halmstad University
– it allowed me to work with something I genuinely love, and have done for about 20 years now!


Balance and joy in life!

It gives me a lot of energy to support people, see them thrive, and reach their goals. To see them achieve something of their dreams and to maintain health and joy on their way.

My focus in sport psychology is performance psychology and talent developmentintegration and gender equality. Another area is body image and self-esteem, and in my master thesis, I studied female elite athletes’ body perception, ideal body and self-esteem.

As important as it is for my clients, it is for me to set and achieve goals. To thrive and maintain curiosity in my life. One way of doing this is to continue my academic studies. My latest studies are Business and organisational sociology, an excellent combination of my previous studies in Business, economics and psychology. This taught me how good business organisation and leadership can improve the company’s and employees’ effectiveness and health—valuable knowledge within career and leadership coaching.

I am a certified massage therapist from Axelsons Gymnastic Institute in Sweden. Since June 2018, I am also a TTC 200 yoga teacher from Sanapurna in Zürich, and Poonam Stetcher Sharma was my teacher. The yoga studies gave me more profound knowledge about how body and mind interact – something I feel is an advantage for myself and as a life- and performance coach. In addition, this allows me to meet and face people from a wide range of perspectives.

PSIM: Coaching with Margareta

Individual coaching on site in Gothenburg, Zurich or online.
We make a plan adapted to your specific situation.

PSIM studio: Courses online

You can purchase longer courses with video walkthroughs and worksheets, as well as mindfulness and yoga classes.